FEATURED
skip the guesswork
New to natural hair and just over it? Crispy dry curls and constant hair fails are frustrating to say the least.
You may be tempted to go back to relaxer or pressing your hair instead of taking another step further.
Don’t give up! We are here to save you the time and disappointment. Create your free account with us for some hair help ASAP.
For better hair, skin & community
Here you will find unique, premium, handcrafted beauty products made by ALL black-owned businesses. Skip the trial and error, all of our products are personally quality tested by us and curlfriend approved.
ARIANE WILLIAMS- CEO & FOUNDER
Black owned
Circulate the black dollar. EVERYTHING we sell is black-owned.
HANDCRAFTED
Treat yourself to unique, premium natural goods you won't find anywhere else.
Quality tested
We personally vet our creators and test for quality. Curlfriend approved!
free shipping
Whenever you spend $50 or more you will receive free shipping.
