FEATURED

skip the guesswork

New to natural hair and just over it? Crispy dry curls and constant hair fails are frustrating to say the least.

You may be tempted to go back to relaxer or pressing your hair instead of taking another step further.

Don’t give up! We are here to save you the time and disappointment. Create your free account with us for some hair help ASAP.

For better hair, skin & community

Here you will find unique, premium, handcrafted beauty products made by ALL black-owned businesses. Skip the trial and error, all of our products are personally quality tested by us and curlfriend approved.

ARIANE WILLIAMS- CEO & FOUNDER

Black owned

Circulate the black dollar. EVERYTHING we sell is black-owned.

HANDCRAFTED

Treat yourself to unique, premium natural goods you won't find anywhere else.

Quality tested

We personally vet our creators and test for quality. Curlfriend approved!

free shipping

Whenever you spend $50 or more you will receive free shipping.

WHAT CURLFRIENDS ARE SAYING

4.1 ⭐ RATING VERIFIED BY CUSTOMER REVIEWS

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